Refining the effectiveness of poster-based advertising campaigns can be done with a combination of LDM, LLM and Image Model. While the LLM and Image model take care of the poster generation, the LDM will guide this generation toward Marketing optimality thanks to an iterative reasoning process. This process overview can be summarized as:
- Make a poster (action)
- Display the poster (take the action in the environment)
- Measure the poster impact through some KPI such as Conversion rate, Reach, Response rate, Foot traffic Increase, … (observation)
- Measure the poster impact on Sales Uplift (reward)
- Repeat
The AI models will interact to make the poster in the following way:
- LDM takes the actions, observations, rewards as input and outputs next action. Which is 10 words (insight).
- LLM generates a prompt with these words.
- Image model makes a poster with the previous prompt.
The LDM objective is here to analyze the full history of poster campaigns through some KPIs and propose the most impactful insight to influence customers. The LDM will efficiently explore by formulating and verifying hypotheses on the word impact.