Advertisment Channel

DefinitionAdvertisement channel
No of environments144
No of transitions~195M

This data is collected from a Turkish retail company. Time period is beginning from 2017 to the end of 2019 and sampled at 1 day.

A contextual environment corresponds to 1 store, 1 product and 1 margin. There are 144 stores, ~649 products/store and 10 different values for the margin. Nevertheles, we define the environment as the number of store which is 144.

Example observationsSales
Revenue
Stock
Price
DateS
Store type
Hierarchy
Example actionsCommunication channel
Frequency of the advertisement
Example rewardBenefit assuming different values for the margin